the face behind the grit


Kate Corfield didn’t just enter the fitness industry; she built her career from the ground up. From front-of-house roles to designing national concepts and building fitness and wellness spaces from scratch, Kate’s seen every corner of the industry. She’s been in the weeds fixing broken systems and she’s sat at the board table shaping strategy and pitching for investment. That battle-tested knowledge spans high-end boutique studios to stripped back, no-frills gyms.

That perspective is exactly why Grace & Grit exists. Kate understands how leadership decisions land at every level of a business, and she’s built a service for those who value integrity, high standards, and impact. She works on a simple principle: better-run businesses create better experiences, making movement accessible and appealing to more people.

If you’re a founder or leader who values results over fluff, Kate is the partner who gets it done.

  • "ONE OF THE MOST PASSIONATE PEOPLE IN THE INDUSTRY - STRATEGIC, COLLABORATIVE, AND DEEPLY KNOWLEDGEABLE."

    —STEVE ORTON, CO-FOUNDER OF BODYPOWER & PERFORMX LIVE

  • "no partner has ever demanded so much attention to detail and passion for what she does and what she believes in."

    —Ben Steadman, Inspace fitness 

  • "KATE UNDERSTANDs WHAT PEOPLE WANT AND WHAT THEY DON'T KNOW THEY WANT - AND DELIVERS IT BRILLIANTLY."

    —ANDY ASHE, WORKSPACE GROUP

  • “If you want fresh ideas, strategic thinking, and exceptional execution, Kate is the person you want in your corner.”

    —Karen Farrell, Breathwork Ninja

  • “Her commitment, passion and determination to bring initial concepts to life is second to none.”

    —Dan Savin, BLKBOX Fitness

  • “A rare blend of authenticity and expertise - Kate’s vision and energy make her an invaluable collaborator.”

    —Ross Anderson, Founder, Beyond Baseline

  • "Kate's one of those people that puts you at ease because you know she has everything under control at all times"

    - Connor Minney, founder of gayns

  • Kate has an unmatchable drive to achieve success & is highly skilled at creating solutions to complex business challenges"

    - Barry Ashby, Head of EU & Middle East, orange theory

  • "Kate would be a game changer for any business"

    - Shoal Rashid, CEO & Founder, Brawn

  • "relentless work ethic, sharp focus, and the rare ability to lead ideas while bringing everyone along for the journey"

    - Simon Moore, Grammy-nominated creative director

  • "a serial collaborator with an unmatched ability to make things happen"

    - Clayton Herbert, Founder - peripheral agency & Ex Technogym

  • "innovative, detail-driven, and completely integral to delivering seamless, standout wellness events"

    - Thea Hurley-Bennett, Co-Founder, Social Wellness Club

  • "Kate was instrumental in the development of the gym and yoga studio. she understood the purpose and ensured it tied seamlessly into the building's overall architecture"

    - Marina Vidal Hernandez, Dorrington